HELLO, THERE! I’m Eric Fernando (32), but everyone calls me by my nickname SOPA (a Brazilian meme). I’m an art director & graphic designer with over more than 10 years of career, I’ve created for various brands, but I’ve also done a lot of creative things along the way. I designed custom furniture during the pandemic, started a cookie brand to sell in my neighborhood (where I was my biggest customer), and even performed in a Christmas show (but that story is for another time).

I started my career in 2011 at a local graphic studio as an intern, and soon after, I joined a healthcare-focused agency, creating campaigns as an art director alongside the creative team. After more than 3 years working in healthcare, I was invited to join the creative team at Citroën, at BETC Havas, as a digital art director. It didn’t take long, and soon I started working at Leo Burnett Brazil, my current agency.

By the way, I love everything related to technology, social media, innovation, smart things, and that whole universe. I would love to handle accounts from these sectors in various places around the world.