INTRODUCTION
In 2018, together with copywriter Gabriel Lepesteur, we were responsible for supervising all of Samsung’s digital production. Since Samsung cell phone cameras are known for their excellent quality, we had the idea of producing all social media content with them.
In the launch video, we showcased that the potential to Defies Barriers exists wherever you choose, whether it’s creating content with a smartphone or embracing a mindset that diverges from the conventional.
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