Reproduzir vídeo
The love for your team doesn't need to be fatal.
INTRODUCTION
Esporte Clube Bahia, one of the biggest football teams in Brazil, realized it was time to shine a spotlight on the problem of violence around the stadiums. Instead of creating a traditional campaign, we created a jersey that changes its colours from a neutral design to Bahia’s official team colours when the fan is safe inside the stadium.
We used cutting edge technology to create an original product. Something the fans and the media would certainly pay attention to.
The repercussion was immediate among fans, celebrities and football players, who started supporting our campaign.We used cutting edge technology to create an original product. Something the fans and the media would certainly pay attention to.
The jersey itself became an icon for addressing this issue and was part of an exhibition at the Brazilian Football Museum.
